Identity logomark logo concept palette

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Created at 01/20/2021 19:56

The palette consists of Light, Semi dark colors. Accent colors #966602 and #966602. Palette has Warm colors temperature.

By lightness, this palette runs from #443C20 (darkest) to #FCD37C (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 7°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #443C20, #966602, #9A6A09, #FBAB04, #FCD37C

Palette Identity logomark logo concept palette combines 6 color codes:

HEX: #fbab04, RGB: (251, 171, 4); HEX: #fcd37c, RGB: (252, 211, 124); HEX: #9a6a09, RGB: (154, 106, 9)

HEX: #966602, RGB: (150, 102, 2); HEX: #966602, RGB: (150, 102, 2); HEX: #443c20, RGB: (68, 60, 32)

Simplified version of palette colors

Tint of Orange, Shade of Navajo White, Shade of Dark Goldenrod, Shade of Dark Goldenrod, Shade of Dark Goldenrod, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Identity logomark logo concept palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fbab04	#fbab04	RGB(251, 171, 4)	—	—
#fcd37c	#fcd37c	RGB(252, 211, 124)	—	—
#9a6a09	#9a6a09	RGB(154, 106, 9)	—	—
#966602	#966602	RGB(150, 102, 2)	—	—
#966602	#966602	RGB(150, 102, 2)	—	—
#443c20	#443c20	RGB(68, 60, 32)	—	—

4 color pairs have low contrast and need improvement which may impact readability.