Branding identity logomark fintech logo colors palette

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Created at 10/14/2022 10:22

The palette consists of Dark, Light, Semi dark colors. Accent colors Zaffre #0e0eaf and Olive #848c14. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #242C44 (darkest) to #B7A77A (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0E0EAF, #242C44, #6A64A2, #848C14, #B7A77A, #CA87D0

Palette Branding identity logomark fintech logo colors palette combines 6 color codes:

HEX: #0e0eaf, RGB: (14, 14, 175); HEX: #ca87d0, RGB: (202, 135, 208); HEX: #848c14, RGB: (132, 140, 20)

HEX: #6a64a2, RGB: (106, 100, 162); HEX: #b7a77a, RGB: (183, 167, 122); HEX: #242c44, RGB: (36, 44, 68)

Simplified version of palette colors

Tint of Medium Blue, Tint of Orchid, Tint of Olive, Tint of Slate Blue, Shade of Tan, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Branding identity logomark fintech logo colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0e0eaf	#0e0eaf	RGB(14, 14, 175)	Zaffre	—
#ca87d0	#ca87d0	RGB(202, 135, 208)	Light Grayish Magenta	—
#848c14	#848c14	RGB(132, 140, 20)	Olive	—
#6a64a2	#6a64a2	RGB(106, 100, 162)	Dark Blue-Gray	—
#b7a77a	#b7a77a	RGB(183, 167, 122)	Misty Moss	—
#242c44	#242c44	RGB(36, 44, 68)	Yankees Blue	—

6 color pairs have low contrast and need improvement which may impact readability.