Bifold brochure brand design commercial colors

0.21k

Created at 02/12/2021 09:38

The palette consists of Semi dark, Light colors. Accent colors #055ca3 and #0e65a5. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #384D5C (darkest) to #BAC1C7 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 2°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #055CA3, #0E65A5, #384D5C, #5182A7, #5498CC, #BAC1C7

Palette Bifold brochure brand design commercial colors combines 6 color codes:

HEX: #055ca3, RGB: (5, 92, 163); HEX: #5498cc, RGB: (84, 152, 204); HEX: #0e65a5, RGB: (14, 101, 165)

HEX: #5182a7, RGB: (81, 130, 167); HEX: #bac1c7, RGB: (186, 193, 199); HEX: #384d5c, RGB: (56, 77, 92)

Simplified version of palette colors

Shade of Royal Blue, Tint of Dodger Blue, Shade of Royal Blue, Tint of Steel Blue, Shade of Silver, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Bifold brochure brand design commercial colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#055ca3	#055ca3	RGB(5, 92, 163)	—	—
#5498cc	#5498cc	RGB(84, 152, 204)	—	—
#0e65a5	#0e65a5	RGB(14, 101, 165)	—	—
#5182a7	#5182a7	RGB(81, 130, 167)	—	—
#bac1c7	#bac1c7	RGB(186, 193, 199)	—	—
#384d5c	#384d5c	RGB(56, 77, 92)	—	—

8 color pairs have low contrast and need improvement which may impact readability.