Branding custom logo typography type colours

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Created at 02/12/2021 11:26

The palette consists of Light, Semi dark colors. Accent colors Seriously Sand #dcccb4 and #5a472a. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #4D4540 (darkest) to #DCCCB4 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 27% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 8°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #4D4540, #5A472A, #938378, #AD8851, #D2BCA9, #DCCCB4

Palette Branding custom logo typography type colours combines 6 color codes:

HEX: #ad8851, RGB: (173, 136, 81); HEX: #dcccb4, RGB: (220, 204, 180); HEX: #5a472a, RGB: (90, 71, 42)

HEX: #938378, RGB: (147, 131, 120); HEX: #d2bca9, RGB: (210, 188, 169); HEX: #4d4540, RGB: (77, 69, 64)

Simplified version of palette colors

Tint of Dark Goldenrod, Shade of Bisque, Shade of Saddle Brown, Tint of Grey, Tint of Tan, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding custom logo typography type colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ad8851	#ad8851	RGB(173, 136, 81)	—	—
#dcccb4	#dcccb4	RGB(220, 204, 180)	—	Seriously Sand
#5a472a	#5a472a	RGB(90, 71, 42)	—	—
#938378	#938378	RGB(147, 131, 120)	—	—
#d2bca9	#d2bca9	RGB(210, 188, 169)	—	—
#4d4540	#4d4540	RGB(77, 69, 64)	—	—

5 color pairs have low contrast and need improvement which may impact readability.