Typography custom type branding logo design

Created at 05/16/2023 08:29

The palette consists of Dark, Light colors. Accent colors White #ffffff and Anti-Flash White #f0f0f0. Palette has Neutral colors temperature.

By lightness, this palette runs from #000000 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.

Most swatches read as neutral in color temperature (6 of 6).

HEX codes (sorted): #000000, #141414, #282828, #8C8C8C, #F0F0F0, #FFFFFF

Palette Typography custom type branding logo design combines 6 color codes:

HEX: #000000, RGB: (0, 0, 0); HEX: #141414, RGB: (20, 20, 20); HEX: #ffffff, RGB: (255, 255, 255)

HEX: #f0f0f0, RGB: (240, 240, 240); HEX: #282828, RGB: (40, 40, 40); HEX: #8c8c8c, RGB: (140, 140, 140)

Simplified version of palette colors

Black, Tint of Black, White, Shade of White Smoke, Tint of Black, Tint of Grey

Color scheme was created by coolor

Color codes in palette

Typography custom type branding logo design color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#000000	#000000	RGB(0, 0, 0)	Black	—
#141414	#141414	RGB(20, 20, 20)	Black	Sooty
#ffffff	#ffffff	RGB(255, 255, 255)	White	—
#f0f0f0	#f0f0f0	RGB(240, 240, 240)	Anti-Flash White	Gray94
#282828	#282828	RGB(40, 40, 40)	Black	Dire Wolf
#8c8c8c	#8c8c8c	RGB(140, 140, 140)	Philippine Gray	Gray55

4 color pairs have low contrast and need improvement which may impact readability.