Identity designer mark typography symbol colors

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Created at 02/17/2021 11:25

The palette consists of Light, Semi dark colors. Accent colors #527bac and #cfc5ac. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #2B3F59 (darkest) to #CFC5AC (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 25% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #2B3F59, #43443C, #527BAC, #747C94, #B2C4DA, #CFC5AC

Palette Identity designer mark typography symbol colors combines 6 color codes:

HEX: #527bac, RGB: (82, 123, 172); HEX: #b2c4da, RGB: (178, 196, 218); HEX: #2b3f59, RGB: (43, 63, 89)

HEX: #747c94, RGB: (116, 124, 148); HEX: #cfc5ac, RGB: (207, 197, 172); HEX: #43443c, RGB: (67, 68, 60)

Simplified version of palette colors

Shade of Steel Blue, Tint of Light Steel Blue, Shade of Dark Slate Blue, Shade of Slate Gray, Shade of Wheat, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Identity designer mark typography symbol colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#527bac	#527bac	RGB(82, 123, 172)	—	—
#b2c4da	#b2c4da	RGB(178, 196, 218)	—	—
#2b3f59	#2b3f59	RGB(43, 63, 89)	—	—
#747c94	#747c94	RGB(116, 124, 148)	—	—
#cfc5ac	#cfc5ac	RGB(207, 197, 172)	—	—
#43443c	#43443c	RGB(67, 68, 60)	—	—

3 color pairs have low contrast and need improvement which may impact readability.