Identity designer brandmark mark logo colours

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Created at 04/23/2020 20:41

The palette consists of Light, Semi dark colors. Accent colors #04acbc and #bcbcbc. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #444444 (darkest) to #91D9E1 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 1°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #048392, #04ACBC, #444444, #848484, #91D9E1, #BCBCBC

Palette Identity designer brandmark mark logo colours combines 6 color codes:

HEX: #04acbc, RGB: (4, 172, 188); HEX: #91d9e1, RGB: (145, 217, 225); HEX: #048392, RGB: (4, 131, 146)

HEX: #848484, RGB: (132, 132, 132); HEX: #bcbcbc, RGB: (188, 188, 188); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Shade of Cadet Blue, Shade of Powder Blue, Shade of Dark Cyan, Tint of Grey, Shade of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Identity designer brandmark mark logo colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04acbc	#04acbc	RGB(4, 172, 188)	—	—
#91d9e1	#91d9e1	RGB(145, 217, 225)	—	—
#048392	#048392	RGB(4, 131, 146)	—	—
#848484	#848484	RGB(132, 132, 132)	—	—
#bcbcbc	#bcbcbc	RGB(188, 188, 188)	—	—
#444444	#444444	RGB(68, 68, 68)	—	Goshawk Grey

7 color pairs have low contrast and need improvement which may impact readability.