Simple brand logo identity

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Created at 11/07/2019 08:01

The palette consists of Light, Semi dark colors. Accent colors #c4dce3 and #2a4c59. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #3C3C4C (darkest) to #C4DCE3 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 28% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 8°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #2A4C59, #3C3C4C, #74949C, #94BCCC, #AAC6D4, #C4DCE3

Palette Simple brand logo identity combines 6 color codes:

HEX: #94bccc, RGB: (148, 188, 204); HEX: #c4dce3, RGB: (196, 220, 227); HEX: #2a4c59, RGB: (42, 76, 89)

HEX: #74949c, RGB: (116, 148, 156); HEX: #aac6d4, RGB: (170, 198, 212); HEX: #3c3c4c, RGB: (60, 60, 76)

Simplified version of palette colors

Shade of Sky Blue, Tint of Light Blue, Shade of Dark Slate Gray, Tint of Light Slate Gray, Shade of Light Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Simple brand logo identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#94bccc	#94bccc	RGB(148, 188, 204)	—	—
#c4dce3	#c4dce3	RGB(196, 220, 227)	—	—
#2a4c59	#2a4c59	RGB(42, 76, 89)	—	—
#74949c	#74949c	RGB(116, 148, 156)	—	—
#aac6d4	#aac6d4	RGB(170, 198, 212)	—	—
#3c3c4c	#3c3c4c	RGB(60, 60, 76)	—	—

6 color pairs have low contrast and need improvement which may impact readability.