Branding motion graphics graphic design art direction colors palette

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Created at 03/03/2021 14:45

The palette consists of Light, Semi dark colors. Accent colors #af8f4f and #5b4a29. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #4C4C3E (darkest) to #EBE3D3 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 27% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 33°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #4C4C3E, #5B4A29, #9BA479, #AF8F4F, #CCCCB4, #EBE3D3

Palette Branding motion graphics graphic design art direction colors palette combines 6 color codes:

HEX: #af8f4f, RGB: (175, 143, 79); HEX: #ebe3d3, RGB: (235, 227, 211); HEX: #5b4a29, RGB: (91, 74, 41)

HEX: #9ba479, RGB: (155, 164, 121); HEX: #ccccb4, RGB: (204, 204, 180); HEX: #4c4c3e, RGB: (76, 76, 62)

Simplified version of palette colors

Tint of Dark Goldenrod, Shade of Antique White, Shade of Saddle Brown, Shade of Dark Sea Green, Shade of Beige, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding motion graphics graphic design art direction colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#af8f4f	#af8f4f	RGB(175, 143, 79)	—	—
#ebe3d3	#ebe3d3	RGB(235, 227, 211)	—	—
#5b4a29	#5b4a29	RGB(91, 74, 41)	—	—
#9ba479	#9ba479	RGB(155, 164, 121)	—	—
#ccccb4	#ccccb4	RGB(204, 204, 180)	—	—
#4c4c3e	#4c4c3e	RGB(76, 76, 62)	—	—

5 color pairs have low contrast and need improvement which may impact readability.