Logo design brand branding colors

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Created at 11/07/2019 20:42

The palette consists of Semi dark, Light colors. Accent colors #b42c92 and #f2bbad. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #542C74 (darkest) to #F2BBAD (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 102°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #542C74, #543473, #A2539F, #B42C92, #BFAFC8, #F2BBAD

Palette Logo design brand branding colors combines 6 color codes:

HEX: #b42c92, RGB: (180, 44, 146); HEX: #f2bbad, RGB: (242, 187, 173); HEX: #542c74, RGB: (84, 44, 116)

HEX: #a2539f, RGB: (162, 83, 159); HEX: #bfafc8, RGB: (191, 175, 200); HEX: #543473, RGB: (84, 52, 115)

Simplified version of palette colors

Tint of Medium Violet Red, Tint of Dark Salmon, Shade of Dark Slate Blue, Shade of Medium Orchid, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logo design brand branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b42c92	#b42c92	RGB(180, 44, 146)	—	—
#f2bbad	#f2bbad	RGB(242, 187, 173)	—	—
#542c74	#542c74	RGB(84, 44, 116)	—	—
#a2539f	#a2539f	RGB(162, 83, 159)	—	—
#bfafc8	#bfafc8	RGB(191, 175, 200)	—	—
#543473	#543473	RGB(84, 52, 115)	—	—

5 color pairs have low contrast and need improvement which may impact readability.