Logo design brand branding and identity colours

The palette consists of Light, Semi dark colors. Accent colors #74acdc and #91bbe2. Palette has Cool colors temperature.

By lightness, this palette runs from #1C3846 (darkest) to #91BBE2 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 12°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #1C3846, #324758, #597CA4, #6C95BC, #74ACDC, #91BBE2

Palette Logo design brand branding and identity colours combines 6 color codes:

HEX: #74acdc, RGB: (116, 172, 220); HEX: #91bbe2, RGB: (145, 187, 226); HEX: #1c3846, RGB: (28, 56, 70)

HEX: #597ca4, RGB: (89, 124, 164); HEX: #6c95bc, RGB: (108, 149, 188); HEX: #324758, RGB: (50, 71, 88)

Simplified version of palette colors

Tint of cornflowerblue, Shade of lightskyblue, Shade of darkslategrey, Tint of steelblue, Shade of cornflowerblue, Shade of darkslateblue

Color scheme was created by colorswall

Color codes in palette

Logo design brand branding and identity colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#74acdc	#74acdc	RGB(116, 172, 220)	—	—
#91bbe2	#91bbe2	RGB(145, 187, 226)	—	—
#1c3846	#1c3846	RGB(28, 56, 70)	—	—
#597ca4	#597ca4	RGB(89, 124, 164)	—	—
#6c95bc	#6c95bc	RGB(108, 149, 188)	—	—
#324758	#324758	RGB(50, 71, 88)	—	—

6 color pairs have low contrast and need improvement which may impact readability.