Corporate new logo letter bussines colors palette

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Created at 11/07/2019 22:51

The palette consists of Light, Dark, Semi dark colors. Accent colors #f2680d and #040c3c. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #040C3C (darkest) to #F8D491 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #040C3C, #343C5C, #74748C, #BCC4CC, #F2680D, #F8D491

Palette Corporate new logo letter bussines colors palette combines 6 color codes:

HEX: #f2680d, RGB: (242, 104, 13); HEX: #f8d491, RGB: (248, 212, 145); HEX: #040c3c, RGB: (4, 12, 60)

HEX: #74748c, RGB: (116, 116, 140); HEX: #bcc4cc, RGB: (188, 196, 204); HEX: #343c5c, RGB: (52, 60, 92)

Simplified version of palette colors

Tint of Chocolate, Shade of Navajo White, Shade of Midnight Blue, Shade of Slate Gray, Tint of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Corporate new logo letter bussines colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f2680d	#f2680d	RGB(242, 104, 13)	—	—
#f8d491	#f8d491	RGB(248, 212, 145)	—	—
#040c3c	#040c3c	RGB(4, 12, 60)	—	—
#74748c	#74748c	RGB(116, 116, 140)	—	—
#bcc4cc	#bcc4cc	RGB(188, 196, 204)	—	—
#343c5c	#343c5c	RGB(52, 60, 92)	—	—

4 color pairs have low contrast and need improvement which may impact readability.