Indentity logo design branding illustration hex colors

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Created at 03/24/2021 10:38

The palette consists of Light, Semi dark, Dark colors. Accent colors #f4a936 and #915a07. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #191E14 (darkest) to #DED5B6 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

The hues stay in one region of the color wheel, spanning about 92°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #191E14, #77A22A, #915A07, #DED5B6, #ED7A7E, #F4A936

Palette Indentity logo design branding illustration hex colors combines 6 color codes:

HEX: #f4a936, RGB: (244, 169, 54); HEX: #ed7a7e, RGB: (237, 122, 126); HEX: #77a22a, RGB: (119, 162, 42)

HEX: #915a07, RGB: (145, 90, 7); HEX: #ded5b6, RGB: (222, 213, 182); HEX: #191e14, RGB: (25, 30, 20)

Simplified version of palette colors

Tint of Orange, Shade of Light Coral, Tint of Olive Drab, Tint of Saddle Brown, Shade of Wheat, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Indentity logo design branding illustration hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f4a936	#f4a936	RGB(244, 169, 54)	—	—
#ed7a7e	#ed7a7e	RGB(237, 122, 126)	—	—
#77a22a	#77a22a	RGB(119, 162, 42)	—	—
#915a07	#915a07	RGB(145, 90, 7)	—	—
#ded5b6	#ded5b6	RGB(222, 213, 182)	—	—
#191e14	#191e14	RGB(25, 30, 20)	—	—

6 color pairs have low contrast and need improvement which may impact readability.