Brand identity logo design branding logomark colors

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Created at 01/31/2020 11:15

The palette consists of Light, Semi dark colors. Accent colors #8cecb4 and #1e7a44 and #1e7a44. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #1A693B (darkest) to #F9FCFA (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 0°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1A693B, #1E7A44, #34CC73, #8CECB4, #F9FCFA

Palette Brand identity logo design branding logomark colors combines 6 color codes:

HEX: #34cc73, RGB: (52, 204, 115); HEX: #8cecb4, RGB: (140, 236, 180); HEX: #1a693b, RGB: (26, 105, 59)

HEX: #1e7a44, RGB: (30, 122, 68); HEX: #f9fcfa, RGB: (249, 252, 250); HEX: #1e7a44, RGB: (30, 122, 68)

Simplified version of palette colors

Tint of Medium Sea Green, Shade of Aquamarine, Tint of Dark Green, Shade of Sea Green, Shade of White, Shade of Sea Green

Color scheme was created by colorswall

Color codes in palette

Brand identity logo design branding logomark colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#34cc73	#34cc73	RGB(52, 204, 115)	—	—
#8cecb4	#8cecb4	RGB(140, 236, 180)	—	—
#1a693b	#1a693b	RGB(26, 105, 59)	—	—
#1e7a44	#1e7a44	RGB(30, 122, 68)	—	—
#f9fcfa	#f9fcfa	RGB(249, 252, 250)	—	—
#1e7a44	#1e7a44	RGB(30, 122, 68)	—	—

5 color pairs have low contrast and need improvement which may impact readability.