Design illustrator logo branding colours

0.21k

Created at 03/27/2021 16:50

The palette consists of Semi dark, Light, Dark colors. Accent colors #115cd3 and #ed7efb. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #1E2B36 (darkest) to #C4BEB4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 86°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #115CD3, #1D337E, #1E2B36, #8D54A4, #C4BEB4, #ED7EFB

Palette Design illustrator logo branding colours combines 6 color codes:

HEX: #115cd3, RGB: (17, 92, 211); HEX: #ed7efb, RGB: (237, 126, 251); HEX: #1d337e, RGB: (29, 51, 126)

HEX: #8d54a4, RGB: (141, 84, 164); HEX: #c4beb4, RGB: (196, 190, 180); HEX: #1e2b36, RGB: (30, 43, 54)

Simplified version of palette colors

Shade of Royal Blue, Shade of Violet, Shade of Dark Slate Blue, Tint of Dark Orchid, Shade of Silver, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Design illustrator logo branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#115cd3	#115cd3	RGB(17, 92, 211)	—	—
#ed7efb	#ed7efb	RGB(237, 126, 251)	—	—
#1d337e	#1d337e	RGB(29, 51, 126)	—	—
#8d54a4	#8d54a4	RGB(141, 84, 164)	—	—
#c4beb4	#c4beb4	RGB(196, 190, 180)	—	—
#1e2b36	#1e2b36	RGB(30, 43, 54)	—	—

4 color pairs have low contrast and need improvement which may impact readability.