Branding icon identity credit hex colors

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Created at 11/08/2019 08:33

The palette consists of Light, Semi dark colors. Accent colors #3c4448 and #344454. Palette has Neutral, Cool colors temperature.

By lightness, this palette runs from #344454 (darkest) to #B6BEC2 (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

Only one color carries a distinct hue; the rest are neutrals or grays.

Most swatches read as neutral in color temperature (5 of 6).

HEX codes (sorted): #344454, #3C4448, #74838A, #7C8890, #B4BCC0, #B6BEC2

Palette Branding icon identity credit hex colors combines 6 color codes:

HEX: #74838a, RGB: (116, 131, 138); HEX: #b6bec2, RGB: (182, 190, 194); HEX: #3c4448, RGB: (60, 68, 72)

HEX: #7c8890, RGB: (124, 136, 144); HEX: #b4bcc0, RGB: (180, 188, 192); HEX: #344454, RGB: (52, 68, 84)

Simplified version of palette colors

Tint of Slate Gray, Shade of Silver, Shade of Dark Slate Gray, Tint of Light Slate Gray, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding icon identity credit hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#74838a	#74838a	RGB(116, 131, 138)	—	—
#b6bec2	#b6bec2	RGB(182, 190, 194)	—	—
#3c4448	#3c4448	RGB(60, 68, 72)	—	—
#7c8890	#7c8890	RGB(124, 136, 144)	—	—
#b4bcc0	#b4bcc0	RGB(180, 188, 192)	—	—
#344454	#344454	RGB(52, 68, 84)	—	—

5 color pairs have low contrast and need improvement which may impact readability.