Identity branding brand sign design colors

The palette consists of Light, Dark colors. Accent colors #1a45f0 and #d7ee7f. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #2A2859 (darkest) to #9FD4B8 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #1A45F0, #2A2859, #3C0E97, #98A45F, #9FD4B8, #D7EE7F

Palette Identity branding brand sign design colors has combination of 6 codes colors:

HEX: #1a45f0, RGB: (26, 69, 240); HEX: #d7ee7f, RGB: (215, 238, 127); HEX: #3c0e97, RGB: (60, 14, 151)

HEX: #98a45f, RGB: (152, 164, 95); HEX: #9fd4b8, RGB: (159, 212, 184); HEX: #2a2859, RGB: (42, 40, 89)

Simplified version of palette colors

Shade of Blue, Tint of Khaki, Shade of indigo, Tint of darkkhaki, Shade of mediumaquamarine, Shade of midnightblue

Color scheme was created by colorswall

Colors codes in palette

Identity branding brand sign design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1a45f0	#1a45f0	RGB(26, 69, 240)	—	—
#d7ee7f	#d7ee7f	RGB(215, 238, 127)	—	—
#3c0e97	#3c0e97	RGB(60, 14, 151)	—	—
#98a45f	#98a45f	RGB(152, 164, 95)	—	—
#9fd4b8	#9fd4b8	RGB(159, 212, 184)	—	—
#2a2859	#2a2859	RGB(42, 40, 89)	—	—

4 color pairs have low contrast and need improvement which may impact readability.