Identity branding brand sign design colors

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Created at 03/29/2021 19:58

The palette consists of Semi dark, Light, Dark colors. Accent colors #1a45f0 and #d7ee7f. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #2A2859 (darkest) to #D7EE7F (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #1A45F0, #2A2859, #3C0E97, #98A45F, #9FD4B8, #D7EE7F

Palette Identity branding brand sign design colors combines 6 color codes:

HEX: #1a45f0, RGB: (26, 69, 240); HEX: #d7ee7f, RGB: (215, 238, 127); HEX: #3c0e97, RGB: (60, 14, 151)

HEX: #98a45f, RGB: (152, 164, 95); HEX: #9fd4b8, RGB: (159, 212, 184); HEX: #2a2859, RGB: (42, 40, 89)

Simplified version of palette colors

Tint of Blue, Shade of Khaki, Tint of Indigo, Shade of Dark Khaki, Tint of Medium Aquamarine, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Identity branding brand sign design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1a45f0	#1a45f0	RGB(26, 69, 240)	—	—
#d7ee7f	#d7ee7f	RGB(215, 238, 127)	—	—
#3c0e97	#3c0e97	RGB(60, 14, 151)	—	—
#98a45f	#98a45f	RGB(152, 164, 95)	—	—
#9fd4b8	#9fd4b8	RGB(159, 212, 184)	—	—
#2a2859	#2a2859	RGB(42, 40, 89)	—	—

4 color pairs have low contrast and need improvement which may impact readability.