Branding abstract elephant identity colours

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Created at 11/09/2019 14:35

The palette consists of Dark, Light colors. Accent colors #f4fcc4 and #0b0197 and #0b0197. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #090183 (darkest) to #F4FCC4 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #090183, #0B0197, #1404FC, #B7B8D8, #F4FCC4

Palette Branding abstract elephant identity colours combines 6 color codes:

HEX: #1404fc, RGB: (20, 4, 252); HEX: #f4fcc4, RGB: (244, 252, 196); HEX: #090183, RGB: (9, 1, 131)

HEX: #0b0197, RGB: (11, 1, 151); HEX: #b7b8d8, RGB: (183, 184, 216); HEX: #0b0197, RGB: (11, 1, 151)

Simplified version of palette colors

Tint of Blue, Shade of Light Goldenrod Yellow, Tint of Navy, Tint of Dark Blue, Shade of Light Steel Blue, Tint of Dark Blue

Color scheme was created by colorswall

Color codes in palette

Branding abstract elephant identity colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1404fc	#1404fc	RGB(20, 4, 252)	—	—
#f4fcc4	#f4fcc4	RGB(244, 252, 196)	—	—
#090183	#090183	RGB(9, 1, 131)	—	—
#0b0197	#0b0197	RGB(11, 1, 151)	—	—
#b7b8d8	#b7b8d8	RGB(183, 184, 216)	—	—
#0b0197	#0b0197	RGB(11, 1, 151)	—	—

7 color pairs have low contrast and need improvement which may impact readability.