Graphic wrike brand branding

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Created at 04/26/2021 11:42

The palette consists of Light, Dark, Semi dark colors. Accent colors #747c8c and #957203. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #521910 (darkest) to #FCDD7D (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 37°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #521910, #594834, #747C8C, #957203, #FABF07, #FCDD7D

Palette Graphic wrike brand branding combines 6 color codes:

HEX: #fabf07, RGB: (250, 191, 7); HEX: #fcdd7d, RGB: (252, 221, 125); HEX: #521910, RGB: (82, 25, 16)

HEX: #747c8c, RGB: (116, 124, 140); HEX: #957203, RGB: (149, 114, 3); HEX: #594834, RGB: (89, 72, 52)

Simplified version of palette colors

Shade of Gold, Shade of Khaki, Tint of Maroon, Shade of Slate Gray, Shade of Dark Goldenrod, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Graphic wrike brand branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fabf07	#fabf07	RGB(250, 191, 7)	—	—
#fcdd7d	#fcdd7d	RGB(252, 221, 125)	—	—
#521910	#521910	RGB(82, 25, 16)	—	—
#747c8c	#747c8c	RGB(116, 124, 140)	—	—
#957203	#957203	RGB(149, 114, 3)	—	—
#594834	#594834	RGB(89, 72, 52)	—	—

4 color pairs have low contrast and need improvement which may impact readability.