Graphic brand brand identity

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Created at 10/14/2019 05:52

The palette consists of Light, Semi dark colors. Accent colors #dce398 and #2f6963. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #295B56 (darkest) to #DCE398 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 108°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #295B56, #2F6963, #4EADA3, #74B49F, #AAC9A1, #DCE398

Palette Graphic brand brand identity combines 6 color codes:

HEX: #4eada3, RGB: (78, 173, 163); HEX: #dce398, RGB: (220, 227, 152); HEX: #295b56, RGB: (41, 91, 86)

HEX: #74b49f, RGB: (116, 180, 159); HEX: #aac9a1, RGB: (170, 201, 161); HEX: #2f6963, RGB: (47, 105, 99)

Simplified version of palette colors

Tint of Light Sea Green, Shade of Pale Goldenrod, Tint of Dark Slate Gray, Shade of Medium Aquamarine, Tint of Dark Sea Green, Shade of Teal

Color scheme was created by colorswall

Color codes in palette

Graphic brand brand identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4eada3	#4eada3	RGB(78, 173, 163)	—	—
#dce398	#dce398	RGB(220, 227, 152)	—	—
#295b56	#295b56	RGB(41, 91, 86)	—	—
#74b49f	#74b49f	RGB(116, 180, 159)	—	—
#aac9a1	#aac9a1	RGB(170, 201, 161)	—	—
#2f6963	#2f6963	RGB(47, 105, 99)	—	—

7 color pairs have low contrast and need improvement which may impact readability.