Created at 11/09/2019 22:18
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Illustrator vector logo branding

#ec253a
#f0bca4
#702b46
#6c9798
#a3cfd0
#2a4550
The palette consists of Semi dark, Light colors. Accent colors #ec253a and #a3cfd0. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2A4550 (darkest) to #F0BCA4 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Warm and cool swatches are fairly balanced.

HEX codes (sorted): #2A4550, #6C9798, #702B46, #A3CFD0, #EC253A, #F0BCA4

Palette Illustrator vector logo branding has combination of 6 codes colors:
HEX: #ec253a, RGB: (236, 37, 58); HEX: #f0bca4, RGB: (240, 188, 164); HEX: #702b46, RGB: (112, 43, 70)
HEX: #6c9798, RGB: (108, 151, 152); HEX: #a3cfd0, RGB: (163, 207, 208); HEX: #2a4550, RGB: (42, 69, 80)
Simplified version of palette colors
Shade of crimson, Tint of peachpuff, Shade of Purple, Tint of cadetblue, Tint of powderblue, Tint of darkslategrey
Color scheme was created by colorswall

Colors codes in palette

Illustrator vector logo branding color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#ec253a #ec253a RGB(236, 37, 58)
#f0bca4 #f0bca4 RGB(240, 188, 164)
#702b46 #702b46 RGB(112, 43, 70)
#6c9798 #6c9798 RGB(108, 151, 152)
#a3cfd0 #a3cfd0 RGB(163, 207, 208)
#2a4550 #2a4550 RGB(42, 69, 80)

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#ec253a
#6c9798
1.33
#f0bca4
#6c9798
1.9
#f0bca4
#a3cfd0
1
#702b46
#2a4550
1.02
#6c9798
#a3cfd0
1.9

Image palette Illustrator vector logo branding png