Illustrator vector logo branding

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Created at 11/09/2019 22:18

The palette consists of Light, Semi dark colors. Accent colors #ec253a and #a3cfd0. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2A4550 (darkest) to #F0BCA4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #2A4550, #6C9798, #702B46, #A3CFD0, #EC253A, #F0BCA4

Palette Illustrator vector logo branding combines 6 color codes:

HEX: #ec253a, RGB: (236, 37, 58); HEX: #f0bca4, RGB: (240, 188, 164); HEX: #702b46, RGB: (112, 43, 70)

HEX: #6c9798, RGB: (108, 151, 152); HEX: #a3cfd0, RGB: (163, 207, 208); HEX: #2a4550, RGB: (42, 69, 80)

Simplified version of palette colors

Tint of Crimson, Shade of Peach Puff, Tint of Purple, Shade of Cadet Blue, Shade of Powder Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Illustrator vector logo branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ec253a	#ec253a	RGB(236, 37, 58)	—	—
#f0bca4	#f0bca4	RGB(240, 188, 164)	—	—
#702b46	#702b46	RGB(112, 43, 70)	—	—
#6c9798	#6c9798	RGB(108, 151, 152)	—	—
#a3cfd0	#a3cfd0	RGB(163, 207, 208)	—	—
#2a4550	#2a4550	RGB(42, 69, 80)	—	—

5 color pairs have low contrast and need improvement which may impact readability.