Logo branding vector illustrator palette

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Created at 12/30/2019 18:48

The palette consists of Light, Semi dark, Dark colors. Accent colors #fca82c and #3c2c84. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #140C0C (darkest) to #FCA82C (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #140C0C, #3C2C84, #685AA6, #BBB7D4, #F98975, #FCA82C

Palette Logo branding vector illustrator palette combines 6 color codes:

HEX: #fca82c, RGB: (252, 168, 44); HEX: #f98975, RGB: (249, 137, 117); HEX: #3c2c84, RGB: (60, 44, 132)

HEX: #685aa6, RGB: (104, 90, 166); HEX: #bbb7d4, RGB: (187, 183, 212); HEX: #140c0c, RGB: (20, 12, 12)

Simplified version of palette colors

Tint of Orange, Tint of Salmon, Shade of Dark Slate Blue, Shade of Slate Blue, Shade of Thistle, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Logo branding vector illustrator palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fca82c	#fca82c	RGB(252, 168, 44)	—	—
#f98975	#f98975	RGB(249, 137, 117)	—	—
#3c2c84	#3c2c84	RGB(60, 44, 132)	—	—
#685aa6	#685aa6	RGB(104, 90, 166)	—	—
#bbb7d4	#bbb7d4	RGB(187, 183, 212)	—	—
#140c0c	#140c0c	RGB(20, 12, 12)	—	—

5 color pairs have low contrast and need improvement which may impact readability.