Label brand identity logo branding and colours

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Created at 11/09/2019 22:47

The palette consists of Light, Semi dark colors. Accent colors #fb5c44 and #37444c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #37444C (darkest) to #F29888 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #37444C, #69380C, #A39083, #C4ACA9, #F29888, #FB5C44

Palette Label brand identity logo branding and colours combines 6 color codes:

HEX: #fb5c44, RGB: (251, 92, 68); HEX: #f29888, RGB: (242, 152, 136); HEX: #69380c, RGB: (105, 56, 12)

HEX: #a39083, RGB: (163, 144, 131); HEX: #c4aca9, RGB: (196, 172, 169); HEX: #37444c, RGB: (55, 68, 76)

Simplified version of palette colors

Shade of Tomato, Tint of Dark Salmon, Shade of Saddle Brown, Tint of Grey, Tint of Rosy Brown, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Label brand identity logo branding and colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fb5c44	#fb5c44	RGB(251, 92, 68)	—	—
#f29888	#f29888	RGB(242, 152, 136)	—	—
#69380c	#69380c	RGB(105, 56, 12)	—	—
#a39083	#a39083	RGB(163, 144, 131)	—	—
#c4aca9	#c4aca9	RGB(196, 172, 169)	—	—
#37444c	#37444c	RGB(55, 68, 76)	—	—

7 color pairs have low contrast and need improvement which may impact readability.