Logo label brand identity supplement palette

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Created at 03/05/2020 15:27

The palette consists of Light, Dark, Semi dark colors. Accent colors #fac345 and #f0ce78. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #240A07 (darkest) to #F0CE78 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 37°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #240A07, #4B3E3A, #9D7E49, #CCBCA3, #F0CE78, #FAC345

Palette Logo label brand identity supplement palette combines 6 color codes:

HEX: #fac345, RGB: (250, 195, 69); HEX: #f0ce78, RGB: (240, 206, 120); HEX: #240a07, RGB: (36, 10, 7)

HEX: #9d7e49, RGB: (157, 126, 73); HEX: #ccbca3, RGB: (204, 188, 163); HEX: #4b3e3a, RGB: (75, 62, 58)

Simplified version of palette colors

Tint of Goldenrod, Shade of Khaki, Tint of Black, Shade of Dark Goldenrod, Tint of Tan, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Logo label brand identity supplement palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fac345	#fac345	RGB(250, 195, 69)	—	—
#f0ce78	#f0ce78	RGB(240, 206, 120)	—	—
#240a07	#240a07	RGB(36, 10, 7)	—	—
#9d7e49	#9d7e49	RGB(157, 126, 73)	—	—
#ccbca3	#ccbca3	RGB(204, 188, 163)	—	—
#4b3e3a	#4b3e3a	RGB(75, 62, 58)	—	—

4 color pairs have low contrast and need improvement which may impact readability.