Packaging logo blackletter lettering

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Created at 11/10/2019 09:04

The palette consists of Light, Dark, Semi dark colors. Accent colors #f27c88 and #8b0d1a. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #231C71 (darkest) to #F27C88 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

A varied palette: its hues are spread across about 123° of the color wheel.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #231C71, #78365F, #8B0D1A, #B15F82, #E34C34, #F27C88

Palette Packaging logo blackletter lettering combines 6 color codes:

HEX: #e34c34, RGB: (227, 76, 52); HEX: #f27c88, RGB: (242, 124, 136); HEX: #231c71, RGB: (35, 28, 113)

HEX: #b15f82, RGB: (177, 95, 130); HEX: #8b0d1a, RGB: (139, 13, 26); HEX: #78365f, RGB: (120, 54, 95)

Simplified version of palette colors

Tint of Red, Shade of Light Coral, Tint of Midnight Blue, Shade of Pale Violet Red, Tint of Maroon, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Packaging logo blackletter lettering color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e34c34	#e34c34	RGB(227, 76, 52)	—	—
#f27c88	#f27c88	RGB(242, 124, 136)	—	—
#231c71	#231c71	RGB(35, 28, 113)	—	—
#b15f82	#b15f82	RGB(177, 95, 130)	—	—
#8b0d1a	#8b0d1a	RGB(139, 13, 26)	—	—
#78365f	#78365f	RGB(120, 54, 95)	—	—

7 color pairs have low contrast and need improvement which may impact readability.