Illustration design branding

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Created at 11/10/2019 12:25

The palette consists of Light, Dark colors. Accent colors #efe789 and #867d12. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #EFE789 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #0C0C0C, #57AD60, #70143E, #867D12, #E25C9A, #EFE789

Palette Illustration design branding combines 6 color codes:

HEX: #e25c9a, RGB: (226, 92, 154); HEX: #efe789, RGB: (239, 231, 137); HEX: #70143e, RGB: (112, 20, 62)

HEX: #57ad60, RGB: (87, 173, 96); HEX: #867d12, RGB: (134, 125, 18); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Shade of Pale Violet Red, Shade of Khaki, Shade of Purple, Tint of Medium Sea Green, Tint of Olive, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Illustration design branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e25c9a	#e25c9a	RGB(226, 92, 154)	—	—
#efe789	#efe789	RGB(239, 231, 137)	—	—
#70143e	#70143e	RGB(112, 20, 62)	—	—
#57ad60	#57ad60	RGB(87, 173, 96)	—	—
#867d12	#867d12	RGB(134, 125, 18)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

4 color pairs have low contrast and need improvement which may impact readability.