Brand identity design system logo art consistency

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Created at 11/10/2019 21:10

The palette consists of Light, Semi dark colors. Accent colors #824402 and #648cb4. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #3C4454 (darkest) to #EDD792 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #3C4454, #648CB4, #824402, #AFC8D4, #EDD792, #FB8404

Palette Brand identity design system logo art consistency combines 6 color codes:

HEX: #fb8404, RGB: (251, 132, 4); HEX: #edd792, RGB: (237, 215, 146); HEX: #824402, RGB: (130, 68, 2)

HEX: #648cb4, RGB: (100, 140, 180); HEX: #afc8d4, RGB: (175, 200, 212); HEX: #3c4454, RGB: (60, 68, 84)

Simplified version of palette colors

Shade of Dark Orange, Shade of Pale Goldenrod, Shade of Saddle Brown, Tint of Steel Blue, Shade of Light Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand identity design system logo art consistency color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fb8404	#fb8404	RGB(251, 132, 4)	—	—
#edd792	#edd792	RGB(237, 215, 146)	—	—
#824402	#824402	RGB(130, 68, 2)	—	—
#648cb4	#648cb4	RGB(100, 140, 180)	—	—
#afc8d4	#afc8d4	RGB(175, 200, 212)	—	—
#3c4454	#3c4454	RGB(60, 68, 84)	—	—

5 color pairs have low contrast and need improvement which may impact readability.