Identity brand system design ui colors palette

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Created at 04/30/2020 17:46

The palette consists of Semi dark, Light, Dark colors. Accent colors #84adec and #144084. Palette has Cool colors temperature.

By lightness, this palette runs from #14326F (darkest) to #84ADEC (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 4°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #14326F, #144084, #173981, #275FD4, #84ADEC

Palette Identity brand system design ui colors palette combines 6 color codes:

HEX: #275fd4, RGB: (39, 95, 212); HEX: #84adec, RGB: (132, 173, 236); HEX: #14326f, RGB: (20, 50, 111)

HEX: #173981, RGB: (23, 57, 129); HEX: #144084, RGB: (20, 64, 132); HEX: #173981, RGB: (23, 57, 129)

Simplified version of palette colors

Shade of Royal Blue, Tint of Cornflower Blue, Tint of Midnight Blue, Shade of Dark Slate Blue, Shade of Dark Slate Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Identity brand system design ui colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#275fd4	#275fd4	RGB(39, 95, 212)	—	—
#84adec	#84adec	RGB(132, 173, 236)	—	—
#14326f	#14326f	RGB(20, 50, 111)	—	—
#173981	#173981	RGB(23, 57, 129)	—	—
#144084	#144084	RGB(20, 64, 132)	—	—
#173981	#173981	RGB(23, 57, 129)	—	—

9 color pairs have low contrast and need improvement which may impact readability.