Brand branding mockup template presentation palette

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Created at 05/20/2021 19:03

The palette consists of Semi dark, Light colors. Accent colors #69649a and #60579b. Palette has Cool colors temperature.

By lightness, this palette runs from #373450 (darkest) to #B1AECA (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 83% of colors are muted.

An analogous palette: its hues sit close together on the color wheel, within about 2°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #373450, #403D5A, #60579B, #69649A, #ACA9C7, #B1AECA

Palette Brand branding mockup template presentation palette combines 6 color codes:

HEX: #69649a, RGB: (105, 100, 154); HEX: #b1aeca, RGB: (177, 174, 202); HEX: #373450, RGB: (55, 52, 80)

HEX: #60579b, RGB: (96, 87, 155); HEX: #aca9c7, RGB: (172, 169, 199); HEX: #403d5a, RGB: (64, 61, 90)

Simplified version of palette colors

Shade of Slate Blue, Shade of Thistle, Shade of Dark Slate Blue, Shade of Slate Blue, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand branding mockup template presentation palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#69649a	#69649a	RGB(105, 100, 154)	—	—
#b1aeca	#b1aeca	RGB(177, 174, 202)	—	—
#373450	#373450	RGB(55, 52, 80)	—	—
#60579b	#60579b	RGB(96, 87, 155)	—	—
#aca9c7	#aca9c7	RGB(172, 169, 199)	—	—
#403d5a	#403d5a	RGB(64, 61, 90)	—	—

6 color pairs have low contrast and need improvement which may impact readability.