Created at 05/20/2021 19:03
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Brand branding mockup template presentation palette

  • #69649a
  • #b1aeca
  • #373450
  • #60579b
  • #aca9c7
  • #403d5a
The palette consists of Light, Semi dark colors. Accent colors #69649a and #60579b. Palette has Cool colors temperature.

By lightness, this palette runs from #373450 (darkest) to #B1AECA (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma).

Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).

Overall temperature among swatches leans cool.

HEX codes (sorted): #373450, #403D5A, #60579B, #69649A, #ACA9C7, #B1AECA

Palette Brand branding mockup template presentation palette has combination of 6 codes colors:
HEX: #69649a, RGB: (105, 100, 154); HEX: #b1aeca, RGB: (177, 174, 202); HEX: #373450, RGB: (55, 52, 80)
HEX: #60579b, RGB: (96, 87, 155); HEX: #aca9c7, RGB: (172, 169, 199); HEX: #403d5a, RGB: (64, 61, 90)
Simplified version of palette colors
Tint of slateblue, Tint of thistle, Tint of darkslateblue, Tint of slateblue, Tint of thistle, Tint of darkslateblue
Color scheme was created by colorswall

Colors codes in palette

Brand branding mockup template presentation palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#69649a #69649a RGB(105, 100, 154)
#b1aeca #b1aeca RGB(177, 174, 202)
#373450 #373450 RGB(55, 52, 80)
#60579b #60579b RGB(96, 87, 155)
#aca9c7 #aca9c7 RGB(172, 169, 199)
#403d5a #403d5a RGB(64, 61, 90)

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#69649a
#60579b
1.16
#69649a
#403d5a
1.91
#b1aeca
#aca9c7
1.05
#373450
#60579b
1.88
#373450
#403d5a
1.14
#60579b
#403d5a
1.63

Image palette Brand branding mockup template presentation palette png