Identity design branding graphic visual

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Created at 06/01/2021 08:00

The palette consists of Light, Dark, Semi dark colors. Accent colors #fccc7c and #bcccdc. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #57271F (darkest) to #FCCC7C (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #355A53, #57271F, #986777, #BCCCDC, #ECAC54, #FCCC7C

Palette Identity design branding graphic visual combines 6 color codes:

HEX: #ecac54, RGB: (236, 172, 84); HEX: #fccc7c, RGB: (252, 204, 124); HEX: #57271f, RGB: (87, 39, 31)

HEX: #986777, RGB: (152, 103, 119); HEX: #bcccdc, RGB: (188, 204, 220); HEX: #355a53, RGB: (53, 90, 83)

Simplified version of palette colors

Tint of Sandy Brown, Shade of Navajo White, Tint of Maroon, Shade of Pale Violet Red, Tint of Light Steel Blue, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Identity design branding graphic visual color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ecac54	#ecac54	RGB(236, 172, 84)	—	—
#fccc7c	#fccc7c	RGB(252, 204, 124)	—	—
#57271f	#57271f	RGB(87, 39, 31)	—	—
#986777	#986777	RGB(152, 103, 119)	—	—
#bcccdc	#bcccdc	RGB(188, 204, 220)	—	—
#355a53	#355a53	RGB(53, 90, 83)	—	—

5 color pairs have low contrast and need improvement which may impact readability.