Brand design branding identity graphic colours

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Created at 02/25/2020 12:29

The palette consists of Semi dark, Light, Dark colors. Accent colors #69211c and #7d838c. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #69211C (darkest) to #CEAAAE (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 11°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #69211C, #693E3F, #7D838C, #C23C34, #CEAAAE, #D49999

Palette Brand design branding identity graphic colours combines 6 color codes:

HEX: #c23c34, RGB: (194, 60, 52); HEX: #d49999, RGB: (212, 153, 153); HEX: #69211c, RGB: (105, 33, 28)

HEX: #7d838c, RGB: (125, 131, 140); HEX: #ceaaae, RGB: (206, 170, 174); HEX: #693e3f, RGB: (105, 62, 63)

Simplified version of palette colors

Tint of crimson, Tint of rosybrown, Tint of Maroon, Shade of lightslategrey, Tint of rosybrown, Shade of Brown

Color scheme was created by colorswall

Color codes in palette

Brand design branding identity graphic colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c23c34	#c23c34	RGB(194, 60, 52)	—	—
#d49999	#d49999	RGB(212, 153, 153)	—	—
#69211c	#69211c	RGB(105, 33, 28)	—	—
#7d838c	#7d838c	RGB(125, 131, 140)	—	—
#ceaaae	#ceaaae	RGB(206, 170, 174)	—	—
#693e3f	#693e3f	RGB(105, 62, 63)	—	—

6 color pairs have low contrast and need improvement which may impact readability.