Branding identitydesign logo colours

0.22k

Created at 06/07/2021 16:12

The palette consists of Light, Dark colors. Accent colors #d83e87 and #7d1444. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #342B5E (darkest) to #C5A9C1 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 82°.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #342B5E, #7D1444, #A06A98, #C5A9C1, #D83E87, #E890BA

Palette Branding identitydesign logo colours combines 6 color codes:

HEX: #d83e87, RGB: (216, 62, 135); HEX: #e890ba, RGB: (232, 144, 186); HEX: #7d1444, RGB: (125, 20, 68)

HEX: #a06a98, RGB: (160, 106, 152); HEX: #c5a9c1, RGB: (197, 169, 193); HEX: #342b5e, RGB: (52, 43, 94)

Simplified version of palette colors

Tint of Deep Pink, Tint of Hot Pink, Tint of Purple, Shade of Medium Orchid, Shade of Thistle, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Branding identitydesign logo colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d83e87	#d83e87	RGB(216, 62, 135)	—	—
#e890ba	#e890ba	RGB(232, 144, 186)	—	—
#7d1444	#7d1444	RGB(125, 20, 68)	—	—
#a06a98	#a06a98	RGB(160, 106, 152)	—	—
#c5a9c1	#c5a9c1	RGB(197, 169, 193)	—	—
#342b5e	#342b5e	RGB(52, 43, 94)	—	—

7 color pairs have low contrast and need improvement which may impact readability.