Fashion brand webdesign visual identity branding hex colors

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Created at 11/13/2019 19:28

The palette consists of Light, Semi dark, Dark colors. Accent colors #b4fcf4 and #0d5086. Palette has Cool colors temperature.

By lightness, this palette runs from #25343F (darkest) to #B4FCF4 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 47°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #0D5086, #25343F, #45E3C4, #5E7494, #B4FCF4, #C1CFDB

Palette Fashion brand webdesign visual identity branding hex colors combines 6 color codes:

HEX: #45e3c4, RGB: (69, 227, 196); HEX: #b4fcf4, RGB: (180, 252, 244); HEX: #0d5086, RGB: (13, 80, 134)

HEX: #5e7494, RGB: (94, 116, 148); HEX: #c1cfdb, RGB: (193, 207, 219); HEX: #25343f, RGB: (37, 52, 63)

Simplified version of palette colors

Tint of Turquoise, Tint of Pale Turquoise, Shade of Dark Slate Blue, Shade of Slate Gray, Tint of Light Steel Blue, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Fashion brand webdesign visual identity branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#45e3c4	#45e3c4	RGB(69, 227, 196)	—	—
#b4fcf4	#b4fcf4	RGB(180, 252, 244)	—	—
#0d5086	#0d5086	RGB(13, 80, 134)	—	—
#5e7494	#5e7494	RGB(94, 116, 148)	—	—
#c1cfdb	#c1cfdb	RGB(193, 207, 219)	—	—
#25343f	#25343f	RGB(37, 52, 63)	—	—

5 color pairs have low contrast and need improvement which may impact readability.