Brand serve branding and identity design colours

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Created at 06/23/2021 12:13

The palette consists of Light, Dark, Semi dark colors. Accent colors #e83c24 and #8a1d0e. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #11140C (darkest) to #F0938B (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

The hues stay in one region of the color wheel, spanning about 78°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #11140C, #5C1C14, #871A11, #8A1D0E, #E83C24, #F0938B

Palette Brand serve branding and identity design colours combines 6 color codes:

HEX: #e83c24, RGB: (232, 60, 36); HEX: #f0938b, RGB: (240, 147, 139); HEX: #5c1c14, RGB: (92, 28, 20)

HEX: #8a1d0e, RGB: (138, 29, 14); HEX: #871a11, RGB: (135, 26, 17); HEX: #11140c, RGB: (17, 20, 12)

Simplified version of palette colors

Tint of Red, Tint of Light Coral, Tint of Maroon, Tint of Dark Red, Tint of Maroon, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Brand serve branding and identity design colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e83c24	#e83c24	RGB(232, 60, 36)	—	—
#f0938b	#f0938b	RGB(240, 147, 139)	—	—
#5c1c14	#5c1c14	RGB(92, 28, 20)	—	—
#8a1d0e	#8a1d0e	RGB(138, 29, 14)	—	—
#871a11	#871a11	RGB(135, 26, 17)	—	—
#11140c	#11140c	RGB(17, 20, 12)	—	—

6 color pairs have low contrast and need improvement which may impact readability.