Branding ux logo ui colours

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Created at 06/24/2021 17:22

The palette consists of Semi dark, Light, Dark colors. Accent colors #a42bb7 and #4c1262. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #4C1262 (darkest) to #C49ED4 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 48% across the palette.

The hues stay in one region of the color wheel, spanning about 88°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #4C1262, #64363A, #7F57AA, #A42BB7, #A67BDC, #C49ED4

Palette Branding ux logo ui colours combines 6 color codes:

HEX: #a42bb7, RGB: (164, 43, 183); HEX: #a67bdc, RGB: (166, 123, 220); HEX: #4c1262, RGB: (76, 18, 98)

HEX: #7f57aa, RGB: (127, 87, 170); HEX: #c49ed4, RGB: (196, 158, 212); HEX: #64363a, RGB: (100, 54, 58)

Simplified version of palette colors

Shade of Dark Orchid, Tint of Medium Purple, Tint of Indigo, Tint of Slate Blue, Shade of Plum, Shade of Brown

Color scheme was created by colorswall

Color codes in palette

Branding ux logo ui colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#a42bb7	#a42bb7	RGB(164, 43, 183)	—	—
#a67bdc	#a67bdc	RGB(166, 123, 220)	—	—
#4c1262	#4c1262	RGB(76, 18, 98)	—	—
#7f57aa	#7f57aa	RGB(127, 87, 170)	—	—
#c49ed4	#c49ed4	RGB(196, 158, 212)	—	—
#64363a	#64363a	RGB(100, 54, 58)	—	—

7 color pairs have low contrast and need improvement which may impact readability.