Branding logo ux ui colours

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Created at 01/17/2023 11:56

The palette consists of Light, Semi dark colors. Accent colors Kenyan Copper #77230d and Liberty #5761a5. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #303550 (darkest) to #ABC2B7 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #303550, #5761A5, #77230D, #ABC2B7, #E49F62, #EC7454

Palette Branding logo ux ui colours combines 6 color codes:

HEX: #ec7454, RGB: (236, 116, 84); HEX: #e49f62, RGB: (228, 159, 98); HEX: #77230d, RGB: (119, 35, 13)

HEX: #5761a5, RGB: (87, 97, 165); HEX: #abc2b7, RGB: (171, 194, 183); HEX: #303550, RGB: (48, 53, 80)

Simplified version of palette colors

Tint of Tomato, Shade of Sandy Brown, Tint of Maroon, Shade of Slate Blue, Shade of Powder Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding logo ux ui colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ec7454	#ec7454	RGB(236, 116, 84)	Burnt Sienna	—
#e49f62	#e49f62	RGB(228, 159, 98)	Earth Yellow	—
#77230d	#77230d	RGB(119, 35, 13)	Kenyan Copper	—
#5761a5	#5761a5	RGB(87, 97, 165)	Liberty	—
#abc2b7	#abc2b7	RGB(171, 194, 183)	Opal	—
#303550	#303550	RGB(48, 53, 80)	Charcoal	—

6 color pairs have low contrast and need improvement which may impact readability.