Illustrator brand identity design typography palette

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Created at 11/15/2019 21:41

The palette consists of Light, Semi dark colors. Accent colors #8b8b73 and #949c70. Palette has Neutral, Warm colors temperature.

By lightness, this palette runs from #48483C (darkest) to #C9C9BE (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

Only one color carries a distinct hue; the rest are neutrals or grays.

Most swatches read as neutral in color temperature (5 of 6).

HEX codes (sorted): #48483C, #4B4B4B, #8B8B73, #949C70, #C2C2B6, #C9C9BE

Palette Illustrator brand identity design typography palette combines 6 color codes:

HEX: #8b8b73, RGB: (139, 139, 115); HEX: #c2c2b6, RGB: (194, 194, 182); HEX: #48483c, RGB: (72, 72, 60)

HEX: #949c70, RGB: (148, 156, 112); HEX: #c9c9be, RGB: (201, 201, 190); HEX: #4b4b4b, RGB: (75, 75, 75)

Simplified version of palette colors

Tint of Grey, Tint of Silver, Shade of dimgrey, Shade of darkkhaki, Tint of Silver, Shade of dimgrey

Color scheme was created by colorswall

Color codes in palette

Illustrator brand identity design typography palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#8b8b73	#8b8b73	RGB(139, 139, 115)	—	—
#c2c2b6	#c2c2b6	RGB(194, 194, 182)	—	—
#48483c	#48483c	RGB(72, 72, 60)	—	—
#949c70	#949c70	RGB(148, 156, 112)	—	—
#c9c9be	#c9c9be	RGB(201, 201, 190)	—	—
#4b4b4b	#4b4b4b	RGB(75, 75, 75)	—	Shadowed Steel

6 color pairs have low contrast and need improvement which may impact readability.