Brand identity design adobe illustrator hex colors

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Created at 03/12/2020 08:56

The palette consists of Light, Dark, Semi dark colors. Accent colors #f5b6cc and #740c4c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #4C2E5A (darkest) to #F5B6CC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 69°.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #4C2E5A, #740C4C, #8F5B9C, #CBBDD9, #D24A81, #F5B6CC

Palette Brand identity design adobe illustrator hex colors combines 6 color codes:

HEX: #d24a81, RGB: (210, 74, 129); HEX: #f5b6cc, RGB: (245, 182, 204); HEX: #740c4c, RGB: (116, 12, 76)

HEX: #8f5b9c, RGB: (143, 91, 156); HEX: #cbbdd9, RGB: (203, 189, 217); HEX: #4c2e5a, RGB: (76, 46, 90)

Simplified version of palette colors

Tint of Deep Pink, Shade of Pink, Shade of Purple, Shade of Medium Orchid, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand identity design adobe illustrator hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d24a81	#d24a81	RGB(210, 74, 129)	—	—
#f5b6cc	#f5b6cc	RGB(245, 182, 204)	—	—
#740c4c	#740c4c	RGB(116, 12, 76)	—	—
#8f5b9c	#8f5b9c	RGB(143, 91, 156)	—	—
#cbbdd9	#cbbdd9	RGB(203, 189, 217)	—	—
#4c2e5a	#4c2e5a	RGB(76, 46, 90)	—	—

3 color pairs have low contrast and need improvement which may impact readability.