Brand guidelines book ice cream branding palette

0.18k

Created at 07/08/2021 14:37

The palette consists of Light, Semi dark colors. Accent colors #eecd43 and #7cccf3. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #3D4F56 (darkest) to #EECD43 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #1464A4, #3D4F56, #6C8CB0, #7CCCF3, #DEC3CC, #EECD43

Palette Brand guidelines book ice cream branding palette combines 6 color codes:

HEX: #eecd43, RGB: (238, 205, 67); HEX: #7cccf3, RGB: (124, 204, 243); HEX: #1464a4, RGB: (20, 100, 164)

HEX: #6c8cb0, RGB: (108, 140, 176); HEX: #dec3cc, RGB: (222, 195, 204); HEX: #3d4f56, RGB: (61, 79, 86)

Simplified version of palette colors

Shade of Gold, Shade of Light Sky Blue, Shade of Royal Blue, Tint of Light Slate Gray, Tint of Thistle, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand guidelines book ice cream branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#eecd43	#eecd43	RGB(238, 205, 67)	—	—
#7cccf3	#7cccf3	RGB(124, 204, 243)	—	—
#1464a4	#1464a4	RGB(20, 100, 164)	—	—
#6c8cb0	#6c8cb0	RGB(108, 140, 176)	—	—
#dec3cc	#dec3cc	RGB(222, 195, 204)	—	—
#3d4f56	#3d4f56	RGB(61, 79, 86)	—	—

6 color pairs have low contrast and need improvement which may impact readability.