Brand guidelines book design guideline colors

0.33k

Created at 09/24/2020 19:36

The palette consists of Light, Dark, Semi dark colors. Accent colors #fb042c and #fc6c8c. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #34343C (darkest) to #E3C5C9 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 5°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #34343C, #7D7473, #C00423, #E3C5C9, #FB042C, #FC6C8C

Palette Brand guidelines book design guideline colors combines 6 color codes:

HEX: #fb042c, RGB: (251, 4, 44); HEX: #fc6c8c, RGB: (252, 108, 140); HEX: #c00423, RGB: (192, 4, 35)

HEX: #7d7473, RGB: (125, 116, 115); HEX: #e3c5c9, RGB: (227, 197, 201); HEX: #34343c, RGB: (52, 52, 60)

Simplified version of palette colors

Tint of Red, Tint of Pale Violet Red, Shade of Firebrick, Shade of Grey, Shade of Misty Rose, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Brand guidelines book design guideline colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fb042c	#fb042c	RGB(251, 4, 44)	—	—
#fc6c8c	#fc6c8c	RGB(252, 108, 140)	—	—
#c00423	#c00423	RGB(192, 4, 35)	—	—
#7d7473	#7d7473	RGB(125, 116, 115)	—	—
#e3c5c9	#e3c5c9	RGB(227, 197, 201)	—	—
#34343c	#34343c	RGB(52, 52, 60)	—	—

7 color pairs have low contrast and need improvement which may impact readability.