Illustration web ui branding palette

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Created at 07/12/2021 18:00

The palette consists of Light, Dark, Semi dark colors. Accent colors #6f1419 and #517f97. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #6F1419 (darkest) to #D5B3AE (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #517F97, #633C3C, #6F1419, #D5B3AE, #DC444C, #E4847C

Palette Illustration web ui branding palette combines 6 color codes:

HEX: #dc444c, RGB: (220, 68, 76); HEX: #e4847c, RGB: (228, 132, 124); HEX: #6f1419, RGB: (111, 20, 25)

HEX: #517f97, RGB: (81, 127, 151); HEX: #d5b3ae, RGB: (213, 179, 174); HEX: #633c3c, RGB: (99, 60, 60)

Simplified version of palette colors

Shade of Indian Red, Shade of Light Coral, Tint of Maroon, Shade of Steel Blue, Tint of Rosy Brown, Shade of Brown

Color scheme was created by colorswall

Color codes in palette

Illustration web ui branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dc444c	#dc444c	RGB(220, 68, 76)	—	—
#e4847c	#e4847c	RGB(228, 132, 124)	—	—
#6f1419	#6f1419	RGB(111, 20, 25)	—	—
#517f97	#517f97	RGB(81, 127, 151)	—	—
#d5b3ae	#d5b3ae	RGB(213, 179, 174)	—	—
#633c3c	#633c3c	RGB(99, 60, 60)	—	—

5 color pairs have low contrast and need improvement which may impact readability.