Branding illustration ui brand design colours

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Created at 07/16/2021 14:32

The palette consists of Dark, Light colors. Accent colors #1b04d4 and #d2f4b8. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #14101E (darkest) to #D2F4B8 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #14101E, #1B04D4, #1C05C9, #8494A4, #AAADC8, #D2F4B8

Palette Branding illustration ui brand design colours combines 6 color codes:

HEX: #1b04d4, RGB: (27, 4, 212); HEX: #d2f4b8, RGB: (210, 244, 184); HEX: #1c05c9, RGB: (28, 5, 201)

HEX: #8494a4, RGB: (132, 148, 164); HEX: #aaadc8, RGB: (170, 173, 200); HEX: #14101e, RGB: (20, 16, 30)

Simplified version of palette colors

Tint of Medium Blue, Shade of Light Goldenrod Yellow, Tint of Medium Blue, Tint of Light Slate Gray, Shade of Light Steel Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding illustration ui brand design colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1b04d4	#1b04d4	RGB(27, 4, 212)	—	—
#d2f4b8	#d2f4b8	RGB(210, 244, 184)	—	—
#1c05c9	#1c05c9	RGB(28, 5, 201)	—	—
#8494a4	#8494a4	RGB(132, 148, 164)	—	—
#aaadc8	#aaadc8	RGB(170, 173, 200)	—	—
#14101e	#14101e	RGB(20, 16, 30)	—	—

5 color pairs have low contrast and need improvement which may impact readability.