Created at 07/27/2021 09:04
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Brand guideline logo minimal branding palette

#649afa
#6ca4f8
#1c2464
#906a9a
#abb5cd
#272a54
The palette consists of Light, Dark colors. Accent colors #649afa and #6ca4f8. Palette has Cool colors temperature.
Palette Brand guideline logo minimal branding palette has combination of 6 codes colors:
HEX: #649afa, RGB: (100, 154, 250); HEX: #6ca4f8, RGB: (108, 164, 248); HEX: #1c2464, RGB: (28, 36, 100)
HEX: #906a9a, RGB: (144, 106, 154); HEX: #abb5cd, RGB: (171, 181, 205); HEX: #272a54, RGB: (39, 42, 84)
Simplified version of palette colors
Shade of cornflowerblue, Shade of cornflowerblue, Shade of midnightblue, Tint of mediumpurple, Tint of lightsteelblue, Shade of midnightblue
Color scheme was created by colorswall

Colors codes in palette

Brand guideline logo minimal branding palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#649afa RGB(100, 154, 250)
#6ca4f8 RGB(108, 164, 248)
#1c2464 RGB(28, 36, 100)
#906a9a RGB(144, 106, 154)
#abb5cd RGB(171, 181, 205)
#272a54 RGB(39, 42, 84)

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#649afa
#6ca4f8
1.1
#649afa
#906a9a
1.6
#649afa
#abb5cd
1.35
#6ca4f8
#906a9a
1.76
#6ca4f8
#abb5cd
1.23
#1c2464
#272a54
1.04

Image palette Brand guideline logo minimal branding palette png