Brand guideline logo minimal branding palette

The palette consists of Light, Dark colors. Accent colors #649afa and #6ca4f8. Palette has Cool colors temperature.

By lightness, this palette runs from #272A54 (darkest) to #ABB5CD (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Hues sit in a neighboring band on the wheel (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #1C2464, #272A54, #649AFA, #6CA4F8, #906A9A, #ABB5CD

Palette Brand guideline logo minimal branding palette has combination of 6 codes colors:

HEX: #649afa, RGB: (100, 154, 250); HEX: #6ca4f8, RGB: (108, 164, 248); HEX: #1c2464, RGB: (28, 36, 100)

HEX: #906a9a, RGB: (144, 106, 154); HEX: #abb5cd, RGB: (171, 181, 205); HEX: #272a54, RGB: (39, 42, 84)

Simplified version of palette colors

Shade of cornflowerblue, Shade of cornflowerblue, Shade of midnightblue, Tint of mediumpurple, Tint of lightsteelblue, Shade of midnightblue

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Brand guideline logo minimal branding palette color codes HEX, RGB information in table

6 color pairs have low contrast and need improvement which may impact readability.