Brand colors logo design branding guideline palette

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Created at 02/24/2020 13:06

The palette consists of Light, Semi dark colors. Accent colors #958103 and #343454. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #343454 (darkest) to #FBE34D (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #343454, #8C844C, #958103, #CE690C, #F39D22, #FBE34D

Palette Brand colors logo design branding guideline palette combines 6 color codes:

HEX: #f39d22, RGB: (243, 157, 34); HEX: #fbe34d, RGB: (251, 227, 77); HEX: #ce690c, RGB: (206, 105, 12)

HEX: #8c844c, RGB: (140, 132, 76); HEX: #958103, RGB: (149, 129, 3); HEX: #343454, RGB: (52, 52, 84)

Simplified version of palette colors

Shade of Orange, Tint of Gold, Shade of Chocolate, Tint of Olive, Tint of Olive, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand colors logo design branding guideline palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f39d22	#f39d22	RGB(243, 157, 34)	—	—
#fbe34d	#fbe34d	RGB(251, 227, 77)	—	—
#ce690c	#ce690c	RGB(206, 105, 12)	—	—
#8c844c	#8c844c	RGB(140, 132, 76)	—	—
#958103	#958103	RGB(149, 129, 3)	—	—
#343454	#343454	RGB(52, 52, 84)	—	—

7 color pairs have low contrast and need improvement which may impact readability.