Walmart brand colors palette
- Walmart Dark Blue#004c91
- Walmart Medium Blue#007dc6
- Walmart Light Blue#78b9e7
- Walmart Orange#f47321
- Walmart Yellow#ffc220
- Fresh Product Dark Green#367c2b
- Fresh Product Light Green#76c043
Created at 05/17/2018 08:15
The palette consists of Semi dark, Light colors. Accent colors Walmart Medium Blue #007dc6 and Walmart Yellow #ffc220. Palette has Cool, Warm colors temperature.
By lightness, this palette runs from #004C91 (darkest) to #FFC220 (lightest). The lightness range is moderate.
Overall saturation feels vivid (higher chroma) — 71% of colors are vivid.
Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.
Overall temperature among swatches leans cool (5 of 7).
HEX codes (sorted): #004C91, #007DC6, #367C2B, #76C043, #78B9E7, #F47321, #FFC220
Palette Walmart brand colors palette combines 7 color codes:
HEX: #004c91, RGB: (0, 76, 145); HEX: #007dc6, RGB: (0, 125, 198); HEX: #78b9e7, RGB: (120, 185, 231)
HEX: #f47321, RGB: (244, 115, 33); HEX: #ffc220, RGB: (255, 194, 32); HEX: #367c2b, RGB: (54, 124, 43)
HEX: #76c043, RGB: (118, 192, 67)
Simplified version of palette colors
Shade of Dark Slate Blue, Shade of Steel Blue, Shade of Light Sky Blue, Tint of Chocolate, Shade of Gold, Tint of Green, Tint of Lime Green
Color scheme was created by colorswall
Color codes in palette
Walmart brand colors palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #004c91 | #004c91 | RGB(0, 76, 145) | Walmart Dark Blue | — |
| #007dc6 | #007dc6 | RGB(0, 125, 198) | Walmart Medium Blue | — |
| #78b9e7 | #78b9e7 | RGB(120, 185, 231) | Walmart Light Blue | — |
| #f47321 | #f47321 | RGB(244, 115, 33) | Walmart Orange | — |
| #ffc220 | #ffc220 | RGB(255, 194, 32) | Walmart Yellow | — |
| #367c2b | #367c2b | RGB(54, 124, 43) | Fresh Product Dark Green | — |
| #76c043 | #76c043 | RGB(118, 192, 67) | Fresh Product Light Green | — |
Color Palette Contrast
12 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#004c91 | #007dc6 | 1.94 |
#004c91 | #367c2b | 1.66 |
#007dc6 | #f47321 | 1.54 |
#007dc6 | #367c2b | 1.16 |
#007dc6 | #76c043 | 1.97 |
#78b9e7 | #f47321 | 1.35 |
Image palette Walmart brand colors palette png
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