Walmart brand colors

1.32k

Created at 07/25/2019 07:11

The palette consists of Semi dark, Light, Dark colors. Accent colors #0072ce and #ffb81c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #003087 (darkest) to #FFB81C (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 4).

HEX codes (sorted): #003087, #0072CE, #6CACE4, #FFB81C

Palette Walmart brand colors combines 4 color codes:

HEX: #0072ce, RGB: (0, 114, 206); HEX: #ffb81c, RGB: (255, 184, 28); HEX: #003087, RGB: (0, 48, 135)

HEX: #6cace4, RGB: (108, 172, 228)

Simplified version of palette colors

Shade of Steel Blue, Tint of Orange, Tint of Midnight Blue, Tint of Cornflower Blue

Color scheme was created by colorswall

Color codes in palette

Walmart brand colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0072ce	#0072ce	RGB(0, 114, 206)	—	—
#ffb81c	#ffb81c	RGB(255, 184, 28)	—	—
#003087	#003087	RGB(0, 48, 135)	—	—
#6cace4	#6cace4	RGB(108, 172, 228)	—	—

1 color pairs have low contrast and need improvement which may impact readability.

Text Color	Background Color	Contrast Ratio
#ffb81c	#6cace4	1.4