Collateral flyer design logo brand identity palette

  • #bc8c5c
  • #bc9464
  • #745424
  • #a48172
  • #c4bbb2
  • #4d3e32
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Collateral flyer design logo brand identity palette has 6 colors, mostly orange. The lightest color is Silver (#C4BBB2), the darkest Dim Gray (#4D3E32). Its strongest contrast pair is #4D3E32 on #C4BBB2 (5.4:1, WCAG AA).

Created at 08/02/2021 15:42
The palette consists of Light, Semi dark colors. Accent colors #bc8c5c and #745424. Palette has Warm colors temperature.

By lightness, this palette runs from #4D3E32 (darkest) to #C4BBB2 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 18°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #4D3E32, #745424, #A48172, #BC8C5C, #BC9464, #C4BBB2

Palette Collateral flyer design logo brand identity palette combines 6 color codes:
HEX: #bc8c5c, RGB: (188, 140, 92); HEX: #bc9464, RGB: (188, 148, 100); HEX: #745424, RGB: (116, 84, 36)
HEX: #a48172, RGB: (164, 129, 114); HEX: #c4bbb2, RGB: (196, 187, 178); HEX: #4d3e32, RGB: (77, 62, 50)
Simplified version of palette colors
Tint of Peru, Tint of Peru, Tint of Saddle Brown, Shade of Rosy Brown, Shade of Silver, Shade of Dim Gray
Color scheme was created by colorswall

Color codes in palette

Collateral flyer design logo brand identity palette color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#bc8c5c#bc8c5cRGB(188, 140, 92)——
#bc9464#bc9464RGB(188, 148, 100)——
#745424#745424RGB(116, 84, 36)——
#a48172#a48172RGB(164, 129, 114)——
#c4bbb2#c4bbb2RGB(196, 187, 178)——
#4d3e32#4d3e32RGB(77, 62, 50)——

Color Palette Contrast

8 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#bc8c5c
#bc9464
1.07
#bc8c5c
#a48172
1.18
#bc8c5c
#c4bbb2
1.57
#bc9464
#a48172
1.26
#bc9464
#c4bbb2
1.46
#745424
#a48172
1.96

Image palette Collateral flyer design logo brand identity palette png