Collateral logo letters branding colours

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Created at 08/21/2020 11:37

The palette consists of Light, Semi dark, Dark colors. Accent colors #1c4c75 and #8c140c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #1C4C75 (darkest) to #EF554A (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #1C4C75, #547B94, #776B3E, #8C140C, #CD692C, #EF554A

Palette Collateral logo letters branding colours combines 6 color codes:

HEX: #cd692c, RGB: (205, 105, 44); HEX: #ef554a, RGB: (239, 85, 74); HEX: #1c4c75, RGB: (28, 76, 117)

HEX: #547b94, RGB: (84, 123, 148); HEX: #8c140c, RGB: (140, 20, 12); HEX: #776b3e, RGB: (119, 107, 62)

Simplified version of palette colors

Tint of Chocolate, Shade of Tomato, Shade of Dark Slate Blue, Shade of Steel Blue, Tint of Dark Red, Tint of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Collateral logo letters branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cd692c	#cd692c	RGB(205, 105, 44)	—	—
#ef554a	#ef554a	RGB(239, 85, 74)	—	—
#1c4c75	#1c4c75	RGB(28, 76, 117)	—	—
#547b94	#547b94	RGB(84, 123, 148)	—	—
#8c140c	#8c140c	RGB(140, 20, 12)	—	—
#776b3e	#776b3e	RGB(119, 107, 62)	—	—

10 color pairs have low contrast and need improvement which may impact readability.