Minimal branding illustrator visual identity colors palette

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Created at 08/18/2021 18:24

The palette consists of Light, Dark, Semi dark colors. Accent colors #ba6b44 and #ece4cb. Palette has Warm colors temperature.

By lightness, this palette runs from #4C2C1C (darkest) to #ECE4CB (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 34% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 38°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #4C2C1C, #535231, #8D8664, #BA6B44, #D0C9B6, #ECE4CB

Palette Minimal branding illustrator visual identity colors palette combines 6 color codes:

HEX: #ba6b44, RGB: (186, 107, 68); HEX: #ece4cb, RGB: (236, 228, 203); HEX: #4c2c1c, RGB: (76, 44, 28)

HEX: #8d8664, RGB: (141, 134, 100); HEX: #d0c9b6, RGB: (208, 201, 182); HEX: #535231, RGB: (83, 82, 49)

Simplified version of palette colors

Shade of Chocolate, Shade of Papaya Whip, Tint of Maroon, Tint of Grey, Tint of Silver, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Minimal branding illustrator visual identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ba6b44	#ba6b44	RGB(186, 107, 68)	—	—
#ece4cb	#ece4cb	RGB(236, 228, 203)	—	—
#4c2c1c	#4c2c1c	RGB(76, 44, 28)	—	—
#8d8664	#8d8664	RGB(141, 134, 100)	—	—
#d0c9b6	#d0c9b6	RGB(208, 201, 182)	—	—
#535231	#535231	RGB(83, 82, 49)	—	—

3 color pairs have low contrast and need improvement which may impact readability.