Minimal branding illustrator product design palette

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Created at 04/21/2020 21:47

The palette consists of Light, Dark, Semi dark colors. Accent colors #e65d99 and #93094a. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #353B50 (darkest) to #D6BAD7 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 111°.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #353B50, #93094A, #AB5F99, #D6BAD7, #DC3574, #E65D99

Palette Minimal branding illustrator product design palette combines 6 color codes:

HEX: #dc3574, RGB: (220, 53, 116); HEX: #e65d99, RGB: (230, 93, 153); HEX: #93094a, RGB: (147, 9, 74)

HEX: #ab5f99, RGB: (171, 95, 153); HEX: #d6bad7, RGB: (214, 186, 215); HEX: #353b50, RGB: (53, 59, 80)

Simplified version of palette colors

Tint of Deep Pink, Shade of Pale Violet Red, Shade of Medium Violet Red, Shade of Medium Orchid, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Minimal branding illustrator product design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dc3574	#dc3574	RGB(220, 53, 116)	—	—
#e65d99	#e65d99	RGB(230, 93, 153)	—	—
#93094a	#93094a	RGB(147, 9, 74)	—	—
#ab5f99	#ab5f99	RGB(171, 95, 153)	—	—
#d6bad7	#d6bad7	RGB(214, 186, 215)	—	—
#353b50	#353b50	RGB(53, 59, 80)	—	—

5 color pairs have low contrast and need improvement which may impact readability.